We created an illustration-led identity for Resi, a startup using AI to make field data collection faster, safer, and more efficient.

The brand centers around a custom turtle symbol paired with flowing, map-like lines—visualizing movement, coverage, and precision. A set of simple, geometric icons communicates key ideas like accuracy, safety, and cost efficiency.

This system extends into data visualizations and real-world applications, clearly showing how Resi improves traditional surveying methods. The result is a bold, practical identity that connects technology with real field use.